Kim’s F5 CHICHA-RITO

# 143 Romulo St. Camiling,Tarlac

09162067876/09101860066

KimsF5Chicha-rito@gmail.com

THE OWNERS

Pamella A. Dela Cruz

Janet C. Dela Cruz

Rochelle Ann E. Pertudo

Grace Anne G. Villamin

Dexie Joy G. Jaime

EXECUTIVE SUMMARY

VISION / MISSION STATEMENT & GOALS

Mission Statement:

Our mission is to serve people with our high quality Filipino finger food Chicharon offered by Kim’s F5 Chicha- rito.

Vision Statement:

We intend to adapt through marketing and technology to sustain our edge to be as customer-friendly as possible and provide the best products in agribusiness. We also plan to continue to invest in our community through partnerships with other businesses and non-profit organizations for the next 5 years.

Goals & Objectives:

1.                  To provide accessible Chicharon in the public market.

2.                  To provide competitive and affordable price but high quality products for customers.  

3.                  To support the agribusiness activity in the locality.

4.                  To create employment for the residents of the community.

Keys to Success:

In order for our business grows successfully, we should be observant to our products and services that we offer. We need to consider the health of our customers. We need to become open-minded and not to be sensitive. We need to be open about the comments and opinions of our customers for the development of our business because we believe that there’s always a “Room for Improvement”. We will work hard to provide an inviting environment for our customers and serve them in the best and most efficient way possible. And to sustain our business we will also use technology to connect with the people of the advancing times, working with our customers. We also use internet to advertise our products and services.

INTRODUCTION

Camiling is well known for their annual celebration of chicharon festival.  Chicharon is a Filipino term for puffed deep-fried pork skin. Chicharon is a popular “pulutan” in the Philippines. Chicharon is an appetizer for many Filipinos and good for "pulutan" (chaser) for drinkers. Chicharon or pork crackling is yummy to eat especially when dip in vinegar with a little salt, some chopped onions, garlic and crushed chili pepper. At night or even during the day, you will see various streetside vendors selling different kinds of chicharon. We offer not only pork skin but also pork intestine (chicharong bulaklak), chicken intestine and skin, fish skin (Tuna chicharon) and even carabao skin. Because people will always love and look for chicharon to ease their cravings, this is the reason why we found a fortune selling chicharon. It’s okay to eat chicharon but don’t do it too often though

Our team is the primary stakeholders and the legal form of our company is partnership.

PRODUCTS AND SERVICES

We offer delicious chicharon as our product. We give free vinegar sauce to our customers.  For delivery, we make sure that it is well-packed and discounts for large quantity of orders. The partnership accept large orders for parties and other special occasions.

MARKETING STRATEGIES

   Target Market

Our business is open for all. Our target customers will be the students, teachers and ETC.  We offer our chicharon at a competitive and affordable price to meet the demand of the middle-to higher-income local market area residents and as well as tourists.

Marketing Methods

Our primary way of distributing our products would be through our store. We will hire our own employees to be on shifting duty.  Customers will be able to walk in and buy products, as well as set and/or send orders by phone, online, or through a direct in-store appointment. We will set up a small sitting area to be used by our customers who will enjoy the general atmosphere of the store.

Management and Organization

Kim’s F5 CHICHA-RITO is equally owned and managed by five (5) competitive persons. Our responsibilities in our business are equally distributed. Ms. Janet C. Dela Cruz is responsible in our finances and auditing our expenses and return incomes. Ms. Rochelle E. Pertudo is responsible in keeping all the records and inventories of our business. Ms. Pamella A. Dela Cruz will be responsible in production in our business. Ms. Grace Anne G. Villamin will be responsible in sale, advertisement and marketing with  Ms. Dexie Joy G. Jaime.

Operational Plan

a.       Production. Our products are from the contract dealer of the owners from the local market and in farm. It is bought there in large quantity to produce a product that will be sold in the firm. Quality control passed, and some are branded.

b.      Resource Needs. In order to effectively organize our business we need to insure the resources are available.

1.      Human.  The owners will work on the business they own.

2.      Financial. Both owners in the partnership will contribute the total of 20, 000 pesos for taxes and expenses inside this business.

3.      Physical. Clean and comfortable place for all the costumers with friendly environment inside and out of the building.

4.       Facilities and Equipment

                We have the improved kitchen facilities and cook stove for us to produce our chicharon business efficiently. The cook stove body is made of fired bricks and concrete finished. The combustion chamber is insulated with mixtures of clay and rice hull. It’s because these improved facilities, we can produce more and better quality products for more profit. With convenient facilities for our business, we will have concrete plans to increase the volume of production. We can also have 50 percent saving on fuel from using the improved institutional cook stove was spent on buying more fuel stocked for the rainy days.

Financial Strategy

The part that covers the budgetary requirement and financial analysis of the financial project to determine the profitability and viability of the project.

To start a business, it shall need the amount of 20,000.00 for the first production cycle which will be broken down as follows:

Materials	Quantity	Cost
Set of Kitchen utensils Tables Mono block chair Set of Packaging Materials            Business permits	2 5 40 2	P25,000.00    5,000.00                      7,200.00                      2,000.00                      5,000.00

Total   =   P 44,000.00

For production (per cycle): P10,000.00

Pork (skin)                               7,500.00

Salt                                            500.00

Garlic                                         250.00

Vegetable oil                           1,000.00

            Vinegar                                      500.00

Chili/ground pepper                  250.00

Other Expenses: P18,500.00/month

Rental fee                                            10,000.00/month

Water                                                       500.00/month

Electricity                                              1,000.00/month

Packaging supply                                   2,000.00/month                                  

Target sales

          The product we provide is worth P25.00/pack. We target to sold out 500 packs per cycle on the production (P 12,500.00/day).

Cycle expenses = P 10,000.00 x 30days = 300,000.00/month (production)

                                                           +     18,500.00/month (other expenses)

                                                              P 318,500.00

                                                X                     12 months

                                                          P 3,382,200.00 annually

Cycle Income = P 12,500 x 30 days = 375,000/month

                                                X          12

                                                  P 4,500,000.00/annually

                             P 4,500,000.00

-              P 3,382,200.00

      P 1,117,800.00 Total Income in a year

-                     P 44,000.00 (constant material’s expenses )

       P 1,073,800.00