Kim’s
F5 CHICHA-RITO
# 143 Romulo St. Camiling,Tarlac
09162067876/09101860066
KimsF5Chicha-rito@gmail.com
THE OWNERS
Pamella A. Dela Cruz
Janet C. Dela Cruz
Rochelle Ann E. Pertudo
Grace Anne G. Villamin
Dexie Joy G. Jaime
EXECUTIVE SUMMARY
VISION
/ MISSION STATEMENT & GOALS
Mission Statement:
Our
mission is to serve people with our high quality Filipino finger food Chicharon
offered by Kim’s F5 Chicha- rito.
Vision Statement:
We intend to adapt through marketing
and technology to sustain our edge to be as customer-friendly as possible and provide
the best products in agribusiness. We also plan to continue to invest in our
community through partnerships with other businesses and non-profit
organizations for the next 5 years.
Goals &
Objectives:
1.
To provide accessible
Chicharon in the public market.
2.
To provide competitive
and affordable price but high quality products for customers.
3.
To support the
agribusiness activity in the locality.
4.
To create employment for
the residents of the community.
Keys to Success:
In order for our business grows
successfully, we should be observant to our products and services that we
offer. We need to consider the health of our customers. We need to become
open-minded and not to be sensitive. We need to be open about the comments and
opinions of our customers for the development of our business because we
believe that there’s always a “Room for Improvement”. We will work hard to
provide an inviting environment for our customers and serve them in the best
and most efficient way possible. And to sustain our business we will also use
technology to connect with the people of the advancing times, working with our
customers. We also use internet to advertise our products and services.
INTRODUCTION
Camiling is well known
for their annual celebration of chicharon festival. Chicharon is a Filipino term for puffed
deep-fried pork skin. Chicharon is
a popular “pulutan” in the Philippines. Chicharon is an appetizer for many
Filipinos and good for "pulutan" (chaser) for drinkers. Chicharon or pork crackling is
yummy to eat especially when dip in vinegar with a little salt,
some chopped onions, garlic and crushed chili pepper. At night or even
during the day, you will see various streetside vendors selling
different kinds of chicharon. We offer not only pork skin but also pork
intestine (chicharong bulaklak),
chicken intestine and skin, fish skin (Tuna chicharon) and even carabao skin.
Because people will always love and look for chicharon to ease their cravings,
this is the reason why we found a fortune selling chicharon. It’s okay to eat
chicharon but don’t do it too often though
Our
team is the primary stakeholders and the legal form of our company is
partnership.
PRODUCTS
AND SERVICES
We offer delicious chicharon as our product. We give
free vinegar sauce to our customers. For
delivery, we make sure that it is well-packed and discounts for large quantity
of orders. The partnership accept large orders for parties and other special
occasions.
MARKETING
STRATEGIES
Target Market
Our business is open for all. Our
target customers will be the students, teachers and ETC. We offer our chicharon at a competitive and
affordable price to meet the demand of the middle-to higher-income local market
area residents and as well as tourists.
Marketing Methods
Our primary way of distributing our products would be
through our store. We will hire our own employees to be on shifting duty. Customers will be able to walk in and buy
products, as well as set and/or send orders by phone, online, or through a
direct in-store appointment. We will set up a small sitting area to be used by
our customers who will enjoy the general atmosphere of the store.
Management and
Organization
Kim’s F5 CHICHA-RITO is
equally owned and managed by five (5) competitive persons. Our responsibilities
in our business are equally distributed. Ms. Janet C. Dela Cruz is responsible
in our finances and auditing our expenses and return incomes. Ms. Rochelle E.
Pertudo is responsible in keeping all the records and inventories of our
business. Ms. Pamella A. Dela Cruz will be responsible in production in our
business. Ms. Grace Anne G. Villamin will be responsible in sale, advertisement
and marketing with Ms. Dexie Joy G.
Jaime.
Operational Plan
a. Production.
Our products are from the contract dealer of the owners from the local market
and in farm. It is bought there in large quantity to produce a product that
will be sold in the firm. Quality control passed, and some are branded.
b. Resource Needs. In order to effectively organize our business we need to insure
the resources are available.
1.
Human. The owners will work on the business they
own.
2.
Financial. Both owners in
the partnership will contribute the total of 20,
000 pesos for taxes and expenses inside this
business.
3.
Physical. Clean and
comfortable place for all the costumers with friendly environment inside and
out of the building.
4.
Facilities and Equipment
We have the improved
kitchen facilities and cook stove for us to produce our chicharon business
efficiently. The cook stove body is made of fired bricks and concrete finished.
The combustion chamber is insulated with mixtures of clay and rice hull. It’s
because these improved facilities, we can produce more and better quality
products for more profit. With convenient facilities for our business, we will
have concrete plans to increase the volume of production. We can also have 50
percent saving on fuel from using the improved institutional cook stove was
spent on buying more fuel stocked for the rainy days.
Financial
Strategy
The part that covers the budgetary
requirement and financial analysis of the financial project to determine the
profitability and viability of the project.
To start a business, it shall need the
amount of 20,000.00 for the first production cycle which will be broken down as
follows:
|
Materials
|
Quantity
|
Cost
|
|
Set of Kitchen utensils
Tables
Mono block chair
Set of Packaging
Materials
Business permits
|
2
5
40
2
|
P25,000.00
5,000.00
7,200.00
2,000.00
5,000.00
|
Total = P 44,000.00
For production
(per cycle): P10,000.00
Pork (skin) 7,500.00
Salt 500.00
Garlic 250.00
Vegetable
oil 1,000.00
Vinegar
500.00
Chili/ground
pepper 250.00
Other
Expenses: P18,500.00/month
Rental fee 10,000.00/month
Water 500.00/month
Electricity 1,000.00/month
Packaging supply 2,000.00/month
Target sales
The product we provide is worth
P25.00/pack. We target to sold out 500 packs per cycle on the production (P 12,500.00/day).
Cycle
expenses = P 10,000.00 x 30days = 300,000.00/month (production)
+
18,500.00/month (other expenses)
P 318,500.00
X 12 months
P 3,382,200.00 annually
Cycle
Income = P 12,500 x 30 days = 375,000/month
X 12
P 4,500,000.00/annually
P 4,500,000.00
-
P 3,382,200.00
P 1,117,800.00 Total Income in a year
-
P 44,000.00 (constant material’s expenses )
P 1,073,800.00
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